Swan Valley Joins One Big Party
Swan Valley Group was recently announced as the platinum sponsor of the much-anticipated One Big Party taking place on 31 December at Glamis Arena in Harare.
The partnership places one of Zimbabwe’s fastest rising consumer brands at the centre of what organisers describe as the country’s biggest New Year celebrations.
The event, organised by Chipaz Promotions, brings together a heavyweight local line-up led by Winky D and Jah Prayzah.
The headliners will be supported by Killer T, Feli Nandi, Chillmaster and Kurai Makore, promising a night that blends Zimdancehall, traditional music and contemporary pop sounds.
Swan Valley Joins One Big Party With Exciting Promotions
As part of its sponsorship, Swan Valley has launched a series of consumer promotions leading up to the concert.
They had a “Rush Hour” promotion, which ran on Monday, where fans who bought two packs of Swan products at select outlets had access to discounted One Big Party Tickets.
In addition, they are also running a “Buy, Upload & Win” promotion, giving consumers the chance to win high-end smartphones, including iPhone 17s and Samsung S25s, as well as tickets to the event. To enter, customers are required to purchase two packs of Swan, take a photo of the product and receipt, and submit the image via WhatsApp on 0780486173. The promotion runs until 29 December, adding momentum to the countdown to the show.
Organisers say the initiatives are designed to reward loyal Swan consumers while also widening access to a major entertainment event at a time when live music remains a key part of Zimbabwe’s festive calendar.
One Big Party: What to expect
The One Big Party has been positioned as a flagship end-of-year concert, with Glamis Arena expected to host thousands of fans ushering in the New Year.
The venue, located within the Harare Showgrounds, has become a popular destination for large-scale outdoor shows, offering space for elaborate stage production and a festival-style atmosphere.
Initially, the show was supposed to be held at the Magamba Hockey Stadium (National Sports Stadium), but the organisers decided to move it to Glamis, which has more space to set up tents.
With Winky D and Jah Prayzah sharing the bill, the concert brings together two of Zimbabwe’s most influential performers, each commanding a loyal following and a catalogue of hit songs that regularly dominate local airwaves.
Their presence, combined with a strong supporting cast, has fuelled early interest in the event across social media.
Swan Valley Group and Entertainment Sponsorship
Swan Valley Group has, in recent years, become a visible player in Zimbabwe’s entertainment and lifestyle space, using music, festivals and cultural events as platforms to connect with consumers.
They have hosted numerous high-profile gigs in various cities, including Harare, Mutare and Bulawayo, to name a few.
Through brand partnerships, event sponsorships and artist collaborations, the group has steadily aligned itself with popular culture, particularly among younger audiences.
Industry observers say the One Big Party sponsorship reflects a broader trend of corporate brands investing in live entertainment as both a marketing tool and a way of supporting the creative economy.
For Swan Valley, the partnership reinforces its positioning as a lifestyle brand, while also giving tangible value to consumers through promotions tied directly to major national events.
A festive season highlight
With just weeks to go before the end of the year, One Big Party is shaping up as one of the standout events on Zimbabwe’s festive calendar.
The involvement of Swan Valley as the main sponsor, coupled with its promotional campaigns, has added extra buzz to an already high-profile concert.
For fans, the combination of top-tier local artists, a large-scale venue and the chance to win tickets and prizes has turned the countdown to New Year’s Eve into a celebration that begins well before the first note is played.
