Zimbabwe Named Best Country to Visit in 2025
Forbes has named Zimbabwe the best country to visit in 2025, topping a list released by leading travel experts this year.
The Southern African nation outranked several popular global destinations, including Morocco, Sri Lanka, Argentina, Norway, South Korea and Lithuania, for its unique blend of breathtaking natural beauty, cultural heritage and authentic travel experiences.
The ranking highlights the country’s growing profile as a top-tier travel destination at a time when international travellers are seeking more meaningful and less commercialised adventures.
Natural Beauty and Cultural Depth
Zimbabwe’s appeal lies in its diversity, with Victoria Falls continuing to be a major drawcard attracting visitors eager to witness the powerful curtain of water known locally as Mosi-oa-Tunya — “the Smoke That Thunders.”
The country’s national parks, including Hwange and Mana Pools, are renowned for their wildlife and uncrowded safaris, offering travellers the chance to see elephants, lions, buffalo and other species in their natural habitats.
In the Eastern Highlands, misty mountains, rolling tea estates and cool air offer a tranquil contrast to the savannah landscapes, making the region a favourite among hikers and nature enthusiasts.
Adding to this, the Great Zimbabwe Ruins provide a glimpse into a powerful medieval civilisation that thrived long before colonial boundaries were drawn. These ancient stone structures are among the most important archaeological sites in Sub-Saharan Africa.
Why Zimbabwe is the Best Country to Visit in 2025
Tourism experts say several factors have contributed to Zimbabwe’s surge to the top of the 2025 travel destination list.
Improved infrastructure, increased international and local flight connections, and an emphasis on sustainable tourism have made the country more accessible than ever before.
The country’s relatively low visitor numbers compared to other African destinations also mean travellers can enjoy more personal experiences.
“The country is at that sweet spot,” said one travel analyst. “It offers world-class attractions without the overcrowding seen elsewhere.”
The country’s growing creative scene, lively markets and expanding accommodation options in cities like Harare and Bulawayo are also attracting new types of travellers — from adventure seekers to culture lovers.
Other Countries on the 2025 Hotlist
Zimbabwe leads a list that includes some of the world’s most exciting destinations:
Lithuania has emerged as a favourite in Europe, praised for its charming old towns, tranquil lakes and rising culinary scene.
Sri Lanka continues to draw travellers with its mix of golden beaches, tea plantations, wildlife and ancient temples.
South Korea is being celebrated for its vibrant cities, historic temples and cutting-edge culture.
Argentina offers vast landscapes from Patagonia’s glaciers to the vineyards of Mendoza, blending adventure and culture.
Morocco remains a top choice for its desert landscapes, souks and historic medinas.
Norway, with its fjords, northern lights and pristine wilderness, continues to be a magnet for nature lovers.
Rising Demand for Authentic Travel
Global travel trends indicate that tourists are increasingly looking for less commercialised destinations where they can connect with nature and culture on a deeper level. Zimbabwe, with its balance of wilderness and history, aligns closely with this shift.
“Travellers in 2025 want to feel like they’re discovering something real,” said a tourism consultant. “Zimbabwe delivers that — whether you’re walking through Mana Pools, standing in the spray of Victoria Falls or exploring the ruins of a lost civilisation.”
Zimbabwe’s tourism sector is expected to see a surge in arrivals with safari bookings, cultural tours and adventure travel among the most in-demand experiences.
Analysts say this moment could mark the beginning of a new era for the country as it emerges as one of Africa’s most sought-after destinations.
