ZTA Promotes Tourism Investment at Bleisure Summit
The Zimbabwe Tourism Authority (ZTA) is participating in the inaugural Bleisure Trade and Investment Summit in Mauritius.
The summit commenced on Monday and will run until the 28th of March.
Bleisure is a unique platform that integrates business and leisure for business travelers to explore their destinations.
“The Summit is a platform for the ZTA to network and engage with the African investment community and promote tourism investment opportunities in Zimbabwe,” said ZTA’s Executive Director for Special Projects, Mr. Reason Machigere.
He also spoke about how important it is for people to travel within Africa and how the conference helps to connect with African markets and find ways to make the most of the Inter-continental Free Trade Area to improve trade within the continent.
“One issue we discussed is access into various African destinations. This is to ensure the promotion of tourism amongst Africans.
“We agreed on the need to stimulate intra-Africa travel. We also discussed the need to take a closer look at the issue of product diversification and how we are promoting it.”
The summit has been highly successful, providing a platform for linkages between leisure and business travel, contributing towards enhanced revenue generation.
The combination of business and leisure has the capacity to increase the length of stay in destinations.
The ZTA’s participation in the Bleisure Trade and Investment Summit is crucial as it is an opportunity to showcase Zimbabwe’s unique tourist attractions and investment opportunities in the country.
Zimbabwe has an abundance of natural resources, wildlife, and cultural heritage that can be harnessed to increase revenue generation through tourism.
The ZTA’s participation in the summit also reinforces the country’s commitment to promoting tourism and investment opportunities within the African continent.
It is a step towards the realization of the African Union’s goal of promoting intra-African trade and travel.
