Zimbabwean-British singer Shingai Shoniwa, who broke into stardom in the mid-2000s with top indie rock band The Noisettes, is releasing a music video for Too Bold (Diamond Remix) tonight.
The video was filmed by award-winning director Sheila Nortley (Ghana-UK) in Crystal Palace Park, London.
The song has lyrical and visual odes to Whitney Houston, a lifelong favourite of Shingai, in an effort to address the damaging pressures of fame on artists of colour, many of whom are still being exploited from beyond the grave.
In the video, we see the artiste switching through a selection of looks from a Nubian goddess, diva to rock n roller, channeling her unique flare for fashion and ability to be unapologetically herself.
“More than just a music video, ‘Too Bold’ is a testament to pivotal elements of the past, much of which is still unspoken, to the legacies we decide to create from this and our inherent magic. This is encapsulated in one of the last few frames of the video,” said a representative from her camp.
“It’s a triumphant celebration of sisterhood. Boldly stating that regardless of gender, age, heritage or style, we are here to stay.”
After the release of this video, the artiste is expected to kick start the with a “Too Bold” campaign that will see her interacting with different strong Zimbabwean women in the industry on various social media platforms.
In addition, Shingai will also spend most of her year in Zimbabwe and Southern Africa promoting her album while collaborating and partnering with African brands and artists.
Having risen to fame as part of The Noisettes, Shingai has released a string of solo projects including Coming Home, Tsitsi and We Roll among others.
