Zimbabwe tourist arrivals increase by 50%
Zimbabwe‘s tourism sector has been looking lively in recent times, with many foreigners wanting to come and witness the beaty that is on offer.
The country’s tourist arrivals increased by 50% to 529 078 in the first six months of 2023.
Meanwhile, tourism receipts, grew by 16% to US$343,1 million compared to the same period last year.
In the first six months of the year, investment into Zimbabwe’s tourism sector grew by almost 100% to US$96,5 million.
Zimbabwe Tourism Authority (ZTA) is attributing the sector’s continued positive performance to various marketing and investment initiatives.
This surge in arrivals is proof of the country’s efforts to restore travel and trade in the region.
The upward trajectory was also evident in first quarter, with approximately 271,188 tourists visiting the country, marking a substantial 108% increase compared to the same period last year.
This in turn has also seen the accommodation sector in Zimbabwe experiencing a continued recovery as the year progresses.
With the positive performance so far, the country’s tourism sector on a promising trajectory for the remainder of the year.
The steady recovery of inbound traffic is set to continue bolstering the sector’s performance.
Another positive is that the domestic tourism market has also been playing a crucial role in supporting this overall growth.
As the world moves forward from the challenges of the Covid-19 pandemic, Zimbabwe’s tourism industry is set to shoot up.
It comes as no surprise that these numbers have been going up, after the unique experiences and attractions on offer are to die for.
The last half of the year might even have bigger numbers with some major international events like the Sanganai Hlanganani World Tourism Expo taking place from October. – Zim Travel Guide
Zimbabwe tourist arrivals increase by 50%
