Zimbabwean female musicians have found it a bit difficult to make a significant impact as they are yet to be mentioned in any Big Five Convo

Zimbabwean female musicians …crybabies or victims of circumstances?

What does Lady Gaga, Katty Perry, Beyoncé, Taylor Swift, Pink and Rihanna have in common besides being women? The common denominator here are the dollar signs.

They are among the highest paid musicians on the planet and I just mentioned a few among the many female artistes making the big bucks in the entertainment industry.

Zimbabwean female musicians …crybabies or victims of circumstances? Read More

Of the pandemic and lost opportunities…why now is the time for corporates to partner with creatives

Earlier this week, I had a conversation with one prominent artiste who I shall not mention by name.

He was talking about how the Covid-19 pandemic has made lives very difficult for local artistes, highlighting that many of them are failing to cope with the situation.

Of the pandemic and lost opportunities…why now is the time for corporates to partner with creatives Read More

Is it a good idea to market your music through YouTube Ads?

One Sunday morning, a couple of years ago, I woke up with a mild hangover. The sort of hangover that tells you drinking a bit more is the cure (the lie we tell ourselves when we want to start drinking early).

Before jumping out of bed, in my head I was already creating a playlist of the music that would go down well with my babalaas session. For me during those days, deep house music was just perfect. That was before I got caught up with this amapiano craze.

Is it a good idea to market your music through YouTube Ads? Read More
Despite being one of the most talented Zimbabwean hip hop artistes, Awa Khiwe’s existence has remained buried for reasons I cannot comprehend.

Awa Khiwe…the story of an obscured hip hop gem

Despite being one of the most talented Zimbabwean hip hop artistes, Awa Khiwe’s existence has remained buried for reasons I cannot comprehend.

When I first saw a social media clip of her rapping a few years ago, I was blown away and told myself this was the next big thing to come from Zimbabwe on an international level.

Awa Khiwe…the story of an obscured hip hop gem Read More