Selekta Base: Event Planning, Promotion, and Entertainment Maestro
I first met Selekta Base over a decade ago at an event that he had helped organise.
While I was still in college at the time, it was clear that Sekekta was already making moves in the leisure sphere.
My first impression was that he was just a wanabe DJ but little did I know that he would grow to become one of the major players on the Zimbabwean entertainment scene.
Real name Arnold Chingwerewe, Selekta Base has established himself as a luminary in the industry as an event planner, promoter, and DJ.
With years of experience, he has honed his skills and become a logistical mastermind, renowned for his exceptional capabilities.
His impressive portfolio includes managing Zimbabwe’s largest annual car festival, the Blowout Fest, and spearheading the success of diverse events like the Goldrush, the country’s premier farming promotion.
Selekta Base’s creative marketing strategies and his ability to transcend industry boundaries have made him a prominent figure in the realm of event planning and promotion.
Versatility and Flexibility
Selekta Base’s expertise extends beyond the entertainment industry, showcasing his dynamic skill set.
Demonstrating remarkable flexibility, he has successfully organized and promoted events and campaigns across various sectors.
His involvement with businesses like ZOL, Agrifoods, Bellevue Butcheries, Club Sankayi, 1+1, One Fusion, and OK Supermarkets exemplifies his adaptability and his aptitude for catering to diverse clientele.
Selekta’s commitment to excellence has made him a trusted name, with his impact resonating throughout his work.
Unparalleled Success
The recurring success of Selekta Base’s endeavors cannot be understated.
By employing a combination of traditional and online marketing techniques, he has consistently attracted massive turnouts for his events.
Notably, his marketing genius has propelled Blowout Fest to become Zimbabwe’s largest annual car festival, drawing participants and enthusiasts from across the continent.
Similarly, the Goldrush, a farming promotion event, has reached even the most remote areas of Zimbabwe.
His events and promotions captivate audiences from various demographics, leaving an indelible impression.
A Force in the Entertainment Industry
Selekta Base’s expertise in the entertainment space is unparalleled, with his services highly sought-after in Zimbabwe and beyond.
He has organized concerts for African music giants such as Davido, Joeboy, Chris Martin, Busy Signal, and Hamisa Mombeto, consistently attracting audiences ranging from 3500 to 6000 people.
Moreover, he has played a pivotal role in promoting local talent, including renowned artists like Jah Prayzah, Alick Macheso, Holy Ten, Enzo Ishall, Sulumani Chimbetu, and Killer T to name a few.
As a DJ, he excels in creating an electrifying atmosphere with his intoxicating mixes and has even shared the stage with legendary DJs like DJ Tira and DJ Cleo.
The Art of Spectacular Events
What sets Selekta Base apart is his unparalleled expertise in event organization and promotion.
He possesses a remarkable ability to transform ordinary events into extraordinary experiences, consistently exceeding expectations.
By prioritizing his clients’ needs and employing a client-first approach, Selekta Base ensures that every event or promotion he undertakes becomes a remarkable and unforgettable affair.
Selekta Base: Event Planning
The Blowout Fest 2017 – Current
- Conceptualized, promoted and coordinated 100% of the event
- Used a hybrid of traditional and social media advertising culminating in a recurring annual attendance of between 3,500 and 5000 attendees from all over southern Africa
- Introduced the “Blowout Burnouts Battle of the Nations Floating Trophy” competed for by participants from four countries annually
- Created both physical and social media promotional materials including banners, flyers, photos and videos through my company ‘Base Solutions’
- Supplied the sound and lighting systems, water pumps and generators through my company ‘Base Solutions.’
- Coordinated vendor and supplier services
Davido Concert 2015
- Worked on a team to organize and promote the concert
- Liaised and negotiated with vendors and suppliers to meet customer needs
- Created both traditional and social media promotional material such as fliers, videos and photographs
- Resulted in a turnout of 6k+ people
Zimbabwe Auto Festival
- Conceptualized, promoted and coordinated 100% of the event
- Used a hybrid of traditional and social media advertising culminating in a large turnout
- Created both physical and social media promotional materials including banners, flyers, photos and videos through ‘Base Solutions’
- Liaised, negotiated and coordinated vendor and supplier services
Club Promoter – 1+1
- Created an enjoyable atmosphere for guests and clients establishing a positive reputation for the club
- Organized and executed weekly events including the introduction ‘Revel Saturdays’ which featured performance artists and socialites increasing the club’s patronage
- Liaised and negotiated with vendors and suppliers to meet customer needs
- Consulted clients, creating personalized events drafts based on budgets
The ADMA Agric Show
- Worked under the Mashonaland turf club which is an ADMA partner
- Consulted clients, creating personalized events drafts based on budgets, client requirements and preferences
- Created promotional materials including banners and flyers
- Scouted the venue, conceptualized the booth set up and, coordinated vendor and supplier services
Club Promoter – Club Sankayi
- Created an enjoyable atmosphere for guests and clients establishing a positive reputation for the club
- Developed social media outreach resulting in content receiving engagement upwards of 97k + views which increased the club’s patronage
- Organized, promoted and executed regular events to increase revenue for the business. This included booking performance artists and socialites including the famous South African socialites Faith Nketsi and Kim Kholiwe as well as the notable DJ Tira
- Planned and executed personalized events based on client requirements and preferences. This included birthday celebrations for famous socialites such as Pokello Nhare and Zari the Boss Lady. This attracted larger audiences and boosted the club’s reputation, patronage and ultimately sales.
- Liaised and negotiated with vendors and suppliers to meet customer needs
- Created both traditional and social media promotional material such as fliers, videos and photographs
EEG Anti-drug Campaign
- Conceptualized, promoted and coordinated 100% of the event
- Used a hybrid of traditional and social media advertising culminating in a large turn out
- Coordinated performance artists for the event entertainment and clearly communicated expectations
Farm and City Gold Rush Promotion
- Consulted clients and conceptualized a promotion campaign in line with client requirements and
preferences within the budget - Created a promotional campaign with nationwide reach extending to all the provinces in Zimbabwe including lesser known town such as Haruna
- Partnered with local talent such as Sulumani Chimbetu and Jah Prayzah for entertainment attracting diverse audiences and resulting in wider promotional reach
- Coordinated equipment rentals, vendor and supplier services and contracted third party staff
- Created promotional materials including flyers, banners, photos and videos through ‘Base Solutions.’
Selekta Base: Event Planning, Promotion, and Entertainment Maestro
