Of the pandemic and lost opportunities…why now is the time for corporates to partner with creatives

August 7, 2020September 10, 2024 - by 263Culture - 5 Comments.

Earlier this week, I had a conversation with one prominent artiste who I shall not mention by name.

He was talking about how the Covid-19 pandemic has made lives very difficult for local artistes, highlighting that many of them are failing to cope with the situation.

Main Blog / Music

Is it a good idea to market your music through YouTube Ads?

August 5, 2020September 10, 2024 - by 263Culture - 1 Comment

One Sunday morning, a couple of years ago, I woke up with a mild hangover. The sort of hangover that tells you drinking a bit more is the cure (the lie we tell ourselves when we want to start drinking early).

Before jumping out of bed, in my head I was already creating a playlist of the music that would go down well with my babalaas session. For me during those days, deep house music was just perfect. That was before I got caught up with this amapiano craze.

Despite being one of the most talented Zimbabwean hip hop artistes, Awa Khiwe’s existence has remained buried for reasons I cannot comprehend.

Main Blog / Music

Awa Khiwe…the story of an obscured hip hop gem

August 3, 2020June 12, 2022 - by 263Culture - 1 Comment

Despite being one of the most talented Zimbabwean hip hop artistes, Awa Khiwe’s existence has remained buried for reasons I cannot comprehend.

When I first saw a social media clip of her rapping a few years ago, I was blown away and told myself this was the next big thing to come from Zimbabwe on an international level.